Juggling the whole smash
Something rarely touched upon is how you keep afloat in this industry as a writer when the development process can be so long and drawn out.
The answer is simple, you keep as many balls in the air at one time as is humanly possible.
Now this might not seem like a smart strategy but it’s essential. You can easily spend over a year on one project and some writers have even seen it take decades to get their stories to screen (Unforgiven). Do you think they sat back and waited for the project to get made before they moved on? Hell no! They had multiple projects on the go so that as some cooled, others heated up.
So much of your time as a writer is spent waiting. You wait for the producer to get back to you with those notes, you wait for your agent to let you know how the latest spec sale is coming or if he’s got any prospects for you, you wait for the greenlight to proceed with that rough draft. If you put all of your eggs in one basket, you’ll spend more time waiting than writing and that my friends is not a good place to be in. You need to be working on more than one script at all times because the second most question asked after, “What have you got?” is “what else have you got.”
So, you ask, how do you accomplish this herculean feat of many projects while not getting bleedover onto your current work?
Simple. Understand that at any given time your work is in various stages of completion. Some is in fourth draft or polish, another might be in second draft or rough, some are little more than pitches. The key here is spin. Your fourth draft project is probably almost ready to go so you push hardest with that one. It goes into the hands of your agent or if you don’t have an agent your closest producer friends (don’t tell them your selling it yet get their opinion on the piece first, if they like it they’ll ask). If you don’t have any producer friends, hit your director friends, none of them? Get on the equery trail and start hitting all of the prodcos (small hungry ones) looking for good material, somebody will bite. Now somewhere in here you let slip that you’ve got some interest in the script that’s only in second draft stage. They’ll all ask for a quick pitch, which you give. They might also ask for a synopsis at this stage if it’s a hot idea.
Play along, if they bite, call an agent and ask what do you do next. Agents like writers who show initiative and will slide into position if it looks like they can get some of the action. Some will even do the first deal for cheap to get you a bigger deal later. My only advice here is shop around first before you call. Good agents who are guild signatories will only take 10% but there are a couple here in Canada who take 15% and are still on the guild list. These guys are the thin edge of the wedge, 10% is fair 15% is grabbing no matter what they say. Also look for an agent who can do deals in LA.
By now a couple of things should be happening, your name is getting bandied about and if your script is any good, it’s getting read. You are creating buzz, buzz is very important. Now you start working on another rough draft of the next idea in the slot. Everytime you talk to people in the industry you tell them how busy you are and what you’re working on. This shows that you’re in demand, it also shows you’re multifaceted and can work to a deadline if needs be. You accomplish this by saying, “Producer A want’s this latest draft in by (insert date approximately 2 weeks ahead of current day).” Two weeks is the standard deadline for notes though sometimes you have less. By this time people will be coming to you with stuff they want to pursue story wise. Dig in, cause now you’ve got projects in development. Make sure you can name drop but be mysterious about the project as it garners more interest and loyalty. Now will all of these so called projects get made? Probably not but the trick here is to keep working and to get paid for it. Whether or not the work sees the light of day is beside the point. Working writers write and you need many things to fall into place to get a film made. All it takes is one success and they’ll dig up everything you’ve ever done hoping to strike gold again. Just remember to always have something else to pitch in your back pocket.
Good luck and good writing.
Steve Abbott